ALDO Spring/Summer 2010 (30sec) from Curatemedia Video on Vimeo.
I can't tell you how extremely happy i am that TERRY RICHARDSON shot the new Aldo 2010 campain & that our own Canadian supermodel Jessica Stam is the beauiful muse featured in the photography . If you aren't familiar with Richardson, you will be familiar with his work. he has shot the likes of Kate Moss, Courtney Love and Obama himself. he has also done countless covers for Harpers bazaar, Vogue and GQ. The photos are fun, vibrant and cheeky and pull from a selection of iconic images.
i know... I'm 'head over heels' for this new campain. (hahaha, get it!?). i probably sound like i was paid to say these things. BUT...
Every time i walk to work, i pass by the Aldo store in the Eatons center that is all covered up, with the photos plastered glossily all over... mysteriously hiding the new unveiling of the revamped retail store. every time i walk by, i tend to bump into at least 1 person, as my eyes are too busy gazing at the beautiful images rather then where I'm walking.